Creating conference booths that are attention grabbers is becoming more challenging as the years pass. For decades, they have been largely limited to jazzy banners, samples and some free booze (if you get lucky). The future is bleak for exhibitors relying on such monotone strategies to fuel their brand image.
In recent years, however, tech innovations have helped drive more engagement. Attendees no longer have to watch videos, listen to presentations or read content to understand products – interactive booths are providing massive value to visitors. Because these booths appeal to both reason and the senses, they enable visitors to retain information for longer time periods.
If you haven’t been getting the results you hoped from your conference booth, perhaps it’s time to assess not the products, but how you are facilitating interaction. Here are some ways of making your booth something attendees won’t forget soon.
Interactive displays & tactile interaction
Interactive displays can tell attendees about your booth and what you are selling. These displays should provide a solution to their problems – i.e., what’s in it for them. Innovative methods include displaying of images as attendees walk over them or walk-on brick destination that leads them to your booth.
Tactile interaction can also be integrated for guests to experience the materials used in a hands on fashion. This would allow a company to give tangible proof that their product is superior; the sense of touch may also evoke powerful responses, such as buying behavior. Even the most visual photos won’t provide the same experience as using the item itself.
Branded conference app
According to Double Dutch, a branded convention app can engage attendees… all while streamlining activities for exhibitors. Such technology can be utilized by the booth staff to connect with visitors, engage in interactive discussions, and scan badges without requiring clunky lead scanning devices.
AT&T recently introduced such an app that puts the show guide and exhibitor list in the plan of an attendee. The list enabled users to mark visited booths, search product name and category, navigating the floor show through an interactive map, and create a personalized walking map. A branded app would also allow you to store prospect contact information for future interaction and reminders.
There are conferences where most attendees won’t even notice your interactive media unless your staff leads them to it. Make sure your technology gets seen by as many as possible by educating your staff to engage attendees, lead them to your technology, demonstrate them and help them get started.
You can even have your staff conduct short surveys of attendee needs that will help you identify products they might be interested in buying. Make sure you select personnel who are enthusiastic, down to earth and also well informed about the products and services on display.
Touch screen devices
Use iPads and other touch screen devices to further demonstrate the working of your products. These devices can also be used to ask questions and host interactive games with giveaways. Further, you can them to drive traffic to your social media outlets by providing real-time access to visitors.
And with the combination of animation, interactive tools, video and apps, these devices will turn your conference booth into a fully immersive environment.