A guest post by Melanie Rembrandt of www.rembrandtwrites.com.
You probably hear a lot about search engine optimization (SEO) these days. And there’s a good reason… SEO is a cost effective way to increase Web site visitors and sales.
Now, this may seem very “technical” for a lot of people. No worries! Here’s a quick breakdown of what you need to know to start your optimization efforts.
First, know that SEO is much more than adding a few keywords to your site. It’s a strategic process that involves:
- Researching competitors;
- Finding appropriate words to work with your messaging and marketing efforts; and
- Offering customers valuable information.
And there are many free tools available to help you with the process like those at www.keyworddiscovery.com, www.wordtracker.com, and Google (http://www.google.com/sktool/?utm_campaign=en&utm_source=en-ha-na-us-bk&utm_medium=ha&utm_term=google%20keyword).
The best way to learn SEO is to follow the easy instructions on these sites, practice researching keywords and see what words are popular for your specific audience. Then, you can add the keywords to your Web site and marketing materials.
This hands-on experience will give you a great understanding of the SEO process. But if you really want to see results from your activities, it takes experience, time and effort. That’s why it’s worth it to hire a SEO copywriter.
While you concentrate on core business activities and take care of your family, your SEO copywriter can:
Finding the right words is a strategic process that involves time and effort. Your SEO copywriter will study your target audience, competitor data and other current information.
Write copy that works.
Once you have the right keywords, it’s essential to write the appropriate copy for your SEO efforts to work. A good copywriter will know how to create content that provides value to Web visitors, attracts new customers and is picked up by the search engines.
Add appropriate coding.
A skilled, SEO copywriter will also know how to add appropriate description codes or “tags” to the backend of your site. This information allows you to control how the search engines describe your site when potential customers find your business or organization during an online search.
Plus, these tags can help increase the placement of your Web site in search results. Why not take advantage of this free marketing opportunity?
Test and make changes.
After your keywords are up and running on your site, how will you know if they work? Your SEO copywriter will know how to test variations and make word changes for the best results possible.
The Web is constantly changing so your SEO keywords need to change too. Why waste time on this when you can hire an expert to monitor your site and make necessary updates as needed?
By using SEO, you can attract a lot of new site visitors and boost sales quickly. But if done incorrectly, you will just waste time and effort.
SEO is an art, and good copywriters can give you the best results possible. And while it may cost more upfront, you’ll end up saving a lot of money in the long run and see a difference in your bottom line.
Do you need help with your SEO activities? Please feel free to write to me here or at www.rembrandtwrites.com. And check out my free, SEO copywriting and PR information via my newsletter and blog. Thanks!
Melanie Rembrandt is the CEO of Rembrandt Communications®, LLC, a company that helps businesses boost sales, awareness and credibility via targeted, SEO copywriting and public relations activities. With over 15 years of extensive experience and an excellent track record for success, Melanie offers free tips and information via her blog and newsletter at www.rembrandtwrites.com.