Yesterday I talked about adding syndicated content to your website, but what about syndicating your own content. What are the benefits of syndicating your own content?
Syndicating and publishing your own blog content on several websites with your byline helps establish your brand or blog name and helps you position yourself as an expert. In most cases syndicating your blog posts helps you generate more backlinks and hopefully helps your site rank higher on search engine results pages.
Four reasons why you may want to syndicate your content
While there are benefits to syndicating your content, you should be careful when selecting a syndication partner. Ask question find out how they are planning to use the article? Will they be blocking the content from search engines? Limit them to an excerpt of your article instead of the article in full.
- Attract More Visitors – Because your byline is included in these syndicated posts it gives you the opportunity to draw in more readers, if they like what you have to say they can click on your byline and check out your site.
- Link Building – Syndicating your content will allow you to increase backlinks to your blog which will help boost your placement in search engines
- Compensation – Some places will pay you to include your syndicated content on their website
- Brand Recognition – With so much content available now, it’s easy to get lost in the sea of words, having your name or brand appear in several different places will help you reach a wider audience
Will you syndicate your content?