A Community Can Help Get Your Business Started
A loyal community can do wonders to the marketing and sales of a startup.
With considerable marketing expenses, some products do well with a multitude of users while others still lag at user acquisition. There are a lot of factors that contribute to the success of a startup such as user interface, design, customer support, utility value and price. But one important factor which entrepreneurs fail to realize is the impact and support of the community around.
A loyal community can do wonders to the marketing and sales of a startup. While it is a challenging task for a startup to have a great product, a loyal community around it can help the company to progress. Here are the tactics to build a community around your company.
Go Online and value your Initial Customers
Startup success is influenced by a lot of factors. On one hand, intuition, proper marketing, better view of the product, knowledge of potential audience’ tastes help to design a best product and win hearts of people. On the other hand, the user’s activity and desire to support a developing company should also be considered as this is a solid foundation for the company. Organize a pre-launch invitation campaign and create a blog with best design and implement SEO practices for the landing pages. Make your product available for download/purchase or available in an app store. Provide an email/phone support service. As a newly launched product needs real-time feedback to track the movement in the right direction, these steps bring about a better communication between early users and your team.
Make sure to take help from initial customers as they are a real startup engine for your product development.
Communicate Frequently with Your End users
In the process of building a brand for your product, you must need to build a community which will help to recommend your product to other users as well. Their recommendations are very much important for strengthening startup as your product is new to the market. To do so, you need to communicate more with your product users. The more frequently you communicate with them; your products will get a good representation in the consumer market. Also, make sure to provide all the details about your product to the users. Moreover, you need to keep updated about your user’s needs and requirements. For the efforts of these loyal users, you can give them special offers, incentives or priority status.
Participate in your community
It is a good idea for you to be engaged yourself in the community to see the positive outcome of it. It would be wise for any business owner to engage in his or her web community for building a loyal startup community for their products. Since your users are directly participating in your community, you will have an opportunity to learn their feelings and activities on your product in detail. Thus there will be an increase in direct response for your product. At the same time your users would also expect you to be engaged in the community so that they will have an opportunity to communicate with you directly about your product and also share their views. This will have a very good impact on your business as well.
Let your Customers Know They are Special
Use the right social media channels such as Facebook, Twitter, Google+ or YouTube and start communicating with your audience. Your product users will appreciate your product and at the same time criticse, remark and offer suggestions. Thus you will be getting a speedy high volume feedback. As a business owner you need to value their feedback. This is because; their feedback may sometimes work like a charm for your product. So by being open-minded to their comments and concerns there will be a tremendous increase in your product credibility in the consumer market. If you get remarks or suggestions from your users, then it means that you need to further improve your product.
Introduce your Product in a New Way
Always let the users have a new experience with your product. Be clever enough to introduce your product in a new way which your users had never experienced. Moreover, this new experience creates confidence in the minds of consumers and they will become the real customers. Thus this helps you to build a loyal startup community for your product.
Establish a Mutual Relationship
Organize live events where your users can interact with you and your team. They will have a better picture and experience of the product. Also through their participation, you will have an idea of how many users are truly interested in your product. This informs you about your product credibility in the consumer market.
Though building a loyal startup community is a challenging task for any entrepreneur, it’s an ideal bridge to success for startups.
About The Author: Margaret is a writer/blogger. She loves writing travelling and reading books. She contributes to Reputation Changer