With the advent of electronic resumes and the ability to search the Internet, companies and recruiters are becoming more proactive in searching out top candidates, rather than waiting for good candidates to contact them.
Ford R. Myers, Career Coach, Speaker and Author of “Get The Job You Want, Even When No One’s Hiring,” (John Wiley & Sons, 2009, www.GetTheJobBook.com), says, “Having a strong Web presence is a great way to differentiate yourself. You’ll stand out as a tech-savvy, smart self-marketer.”
Myers suggests implementing the following six strategies to optimize your online identity.
- Own your name. Register a domain in your own name – www.yourname.com. From here, you can build a Web site, establish an online career portfolio, or create a Blog, all of which will be easily searchable by your name.
- Write your way to the top. Develop a professional career Web site that includes your Professional Biography, Accomplishment Stories, and other credentials. A job search Blog can act as an online journal where you share your professional expertise, opinions and resources.
- Upgrade your resume to the online world. Internet technology enables your career management strategy to include a visual and engaging portfolio about your career. Include links to companies for which you’ve worked, significant career achievements, links to your articles, presentations, case studies, recommendations, references and awards.
- Move your contact list online. Use Facebook or LinkedIn to establish a visible and searchable professional profile, as well as expand your network.
- Keep your online identity clean. Remain constantly vigilant about what you do and say that could end up on the Internet.
- Track your online identity. Set up a “Google Alert” to notify you each time your name is featured on the Internet.
Your online identity is a form of capital, much like your intellectual capital and financial capital. To that end, it can be grown slowly and steadily over time, which will eventually produce the positive results you want. – Myers.
For more information and other useful tips to help those in career transition achieve career success check out: Get The Job You Want, Even When No One’s Hiring: Take Charge of Your Career, Find a Job You Love, and Earn What You Deserve