I have to admit I’m sort of a photo and graphic snob, having a background in web design I automatically judge a site by first impression. I can’t help it. Especially when it comes to shopping online, if your website looks like it was built in the 90’s with bad images and historic design often times I’ll skip over it and go to your competition. That is why I do most of my online shopping with big companies like amazon.com or bhphotovideo.com. They are reputable companies with strong brand recognition and their sites look professional and safe.
If you are going to take the time to sell something online, invest in a good shopping cart and web designer so you can provide the best “First Impression” you possibly can.
Aside from site design it’s equally important to post high-quality, descriptive images of your products. The largest hurdle for new online shoppers is the inability to really examine the product, touch the material, and feel its weight. They want to experience their purchase before hand to make sure they are making the correct decision.
My mom is the perfect example; she doesn’t shop online because she needs to get her hands on the product before a purchase, especially clothing.
There are things you can certainly do to increase awareness of your product and let people really experience it prior to clicking the buy now button.
For example if you were shopping for a purse online, what are your major concerns.
- The Size of the Bag – What you really want to know is how big the bag is, in relation to your frame. You don’t want the bag to swallow you. You want it to compliment your style and body type. Why not show a picture of a person holding the back, indicating their height so people can get an idea how the bag will hang on them.
- What’s Inside – Most people need more than just a exterior picture of a bag in order to be convinced to push the buy button. Make sure you are including pictures of the front, side, back and interior.
- Quality of Material – While you can’t really ensure the quality of a product with a photograph, you can get a general idea with nice photos; close enough to see the stitching.
If your budget doesn’t allow you to invest in paying for a professional photographer there are still some options you can consider.
- Hire a photography student – photography students are looking to expand their portfolio and will often do work for free or for a small amount
- Invest in a high-quality camera – If you are constantly making new products then you may want to invest in a low model DSLR and take the pictures yourself.
- Invest in a light box – If you carry small products and/or jewelry then you may want to invest in a light box kit. These systems will keep the focus on your products and their high quality.
Whatever decision you make paying a profession or doing it yourself – keep in mind that the photographs of you products are a buyer’s first impression so they should absolutely express what you are trying to sell.