Cupcake Envy is a dessert gift business specializing in totally customized cakelets. Cakelets are miniature cakes sculpted into any shape imaginable. From Shopping bags and purses to baseballs and sushi, we work with our clients to create a design that truly celebrates the recipient.
In addition, Cupcake Envy teaches cakelet classes throughout the country and Canada and recently launched our first series of DVD’s. Now anyone can do it too!
What inspired you to start your business?
We moved our family from NJ to NC so that I can have the opportunity to not have to “work” and be there to raise my 2 boys. Once my oldest son started kindergarten, I signed up for celebration desserts. What started out as making funny treats for each of the students turned into a business where we take the idea of a single serving dessert to a whole new level.
How long have you been in business?
I launched Cupcake Envy in 2006
What did you do in your past work life?
Prior to launching Cupcake Envy, I was a 6 year NJ Public School Music Teacher. I taught middle school choir and music history. I really loved my subject matter, the age group, and the amazing talent of my choirs. (I still piano lessons on Mondays 🙂
Describe your ideal workday.
First, going to bed before 1 am so I don’t wake up a zombie. I get the boys off to school, check my emails, and roll up my sleeves to work on cakelets.
Clean up in time for the kids to come, help with homework, make dinner, put kids to bed, and back to work until midnight, 1 am, 2 am……………zzzzzzzz
What have been some of your major successes?
My concept has gain so great national attention. To date, my cakelet designs have been featured on The Ugly Betty Show, Brides Magazine, Daily Candy, and The Food Network. yay!
As my boys grow, I can see them mimic my work ethic, take risks, be responsible, be empathetic, be passionate about something, and have a great sense of humor.
What have been some of your major challenges?
Major challenges have been juggling work and family, business growing pains, and trying to be mentally available while my kids speak in run on sentences at the same time like dueling bajos.
On those impossible days, what motivates you to keep going?
My boys keep me going….I know that modeling good behavior is the stronger than anything I can tell them so I am very mindful of how I deal with a bad day.
Sometimes it feels good to grab an egg, go out on the deck and aim for the tree in our backyard. Then go back in and carry one 🙂
Do you have a motivational quote?
We have a wall in our kitchen covered in quotes that helps me keep my eye on the prize.
The only time “success’ comes before “work” is in the dictionary.
If there was one piece of advice you could give to your children about running a successful business, what would it be?
Care about your work. When you sign your name to something, it is a reflection of who you are.
What is your balancing secret in managing a business and family?
Having a sense of humor is key. Always make time to do something fun or ridiculous with your kids. Also, make a schedule and stick to it, that way there is set time for work and set time for family
Do you have a favorite business tool and/or resource?
My local SBA was very informative and the tools and resources they provide is priceless.
What is next for your business?
Expand our DVD segment, continue to teach cakelet classes throughout the country, and maybe a book (?)
Your two cents sales pitch?
Cakelets are the coolest new concept in dessert gifting and Cupcake Envy is the only business that knows just how to create an artistically sculpted, delicious mini cake for any occasion. Our business is creating unique mini cake designs that reflect the recipient and celebrates what makes them so special.
Are you a bizzie mom entrepreneur? Would you like to be featured and show off your product or service. Fill out our mom entrepreneur questionnaire and email 411 at bizziemommy dot com any images you would like to use in your post. Interviews are posted every Tuesday.