Mom Entrepreneur: Betty Haddock
Business: FriendzIP Bracelet
Friendzip Bracelets is a friendship bracelet designed from a zipper. Each had a fun design and flower charm. The bracelet zips apart completely, so that you can unzip it, exchange halves with a friend and then zip their half up to yours. Each bracelet comes with a piece of advice on how to be a better friend. We sell on from our webstore, but are quickly growing in small stores and boutiques.
What inspired you to start your business?
I home school and I wanted to teach my daughter how to run a business. We joked about a lemonade stand and that would have been fine with me. It would teach her the basic principles. A friend had on a necklace one day and the charm was a zipper pull. From a distance, I thought it was just a zipper around her neck. I thought at the time, “I wonder what other jewelry could be made from a zipper” and I immediately thought of a separating zipper as a bracelet and how you might be able to exchange with another zipper. My daughter was also learning about friendships at the time, and how to treat others even when they weren’t kind to her. We decided at that time, we would put pieces of advice on how to be a better friend in with the bracelets.
How long have you been in business?
We began this in April of 2008.
What did you do in your past work life?
I had a basket business for about 5 years when I lived in Cary. I sold it when it got too large for me to handle with the attention it needed while raising my children. They were very young at the time, although, they did know that the basket room was where they could always get candy! 🙂
Describe your ideal workday.
I don’t know that I have experienced an ideal work day…to me, it would be ideal to have all my work done at the end of the day!! 🙂 I set goals each day and stay thankful, and some days, you just have to know that it may not happen the way you have it planned on paper. So, you make adjustments.
What have been some of your major successes?
We have been so blessed to see this business grow. We have our bracelets in about 30 retail outlets, including Dollywood. We are marketing a product that is not known, and it has been wonderful to see it grow. We also sell on the internet, so that has been a wonderful thing to see grow as well.
What have been some of your major challenges?
My major challenge is not knowing how to do everything. For example, I wish I knew how to write code to make my own website. It would just make things so much easier! But, we have to rely on others who are experts in their fields! I am learning to be okay with that!
On those impossible days, what motivates you to keep going?
Tomorrow is another day. You will have those days that won’t be perfect, or your snaps didn’t come so you can’t finish your order. Sometimes, you have to stop and take a deep breath. And just stay thankful.
Do you have a motivational quote?
I have so many!!! Many scriptures keep me going! But I think Thomas Edison is a wonderful example of not giving up and had so many achievements in his lifetime.
“The three things that are most essential to achievement are common sense, hard work and stick-to-it-iv-ness…”
If there was one piece of advice you could give to your children about running a successful business, what would it be?
First, always trust God!!! Then, don’t give up if you believe it is a good idea. BUT YOU MUST BELIEVE IN IT THEN!
What is your balancing secret in managing a business and family?
Honestly, my order of things are God, family, business. I think if you keep God first, you will have the balance on the rest. Since, this was project to teach good business skills, I make sure my daughter understands importance of filling an order, quality control, etc. But I also know that in any business, people come first. Otherwise you won’t have a successful business. So I must set that example. Sometimes, we just have to close up shop for the day and love on one another.
What is next for your business?
We have begun a line for teens, that are a little thinner and with designs that are more for them!
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