Mom Entrepreneur: Bola Ajumobi
Business: Slimy Bookworm
I operate Slimybookworm.com which is an online children’s bookstore with the goal of being “The Destination For Books kids love!”
We offer a wide variety of children’s books for ages 0-12. Emphasis are placed on children books classics and as well as books that can help ease various issues that children in the present era have to confront.
We also offer educational toys and parenting books.
Up to 10% of profit goes to fund literacy efforts in the inner cities of Los Angeles.
What inspired you to start your business?
I am a bookworm myself. Just love being around books. Naturally my three year old son took on the book-loving trait and wanted to be read to constantly!
I figured that the considerable amount of time spent picking out books for him could come useful for busy moms who would like a vetted collection of wholesome books for their kids.
How long have you been in business?
What did you do in your past work life?
Shall I say juggler. Kidding. I am a family physician by day and a decoted children’s bookseller by night.
Describe your ideal workday.
Putting in a half day at the clinic in the morning and getting the rest of the day to be with my boys and to run slimybookworm.com
What have been some of your major successes?
Launching my website has been a feat in itself.
What have been some of your major challenges?
-Marketing and getting the world out. I never anticipated how much human and capital resources needed for this.
-Time constraints; feeling like I am constantly juggling multiple balls in the air.
On those impossible days, what motivates you to keep going?
My love for books
Do you have a motivational quote?
If it were easy everyone would be doing it.
If there was one piece of advice you could give to your children about running a successful business, what would it be?
Plan to your strength and deligate or outsource tasks that sap your energy and inspiration.
What is your balancing secret in managing a business and family?
It helps that my business is family friendly. I try to outsource household and business tasks that I find tedious,like hiring a cleaning crew to clean my house every month.
Do you have a favorite business tool and/or resource?
What is next for your business?
Increasing sales by partnering with other businesses that complement slimybookworm.com
Your two cents sales pitch?
Slimybookworm.com is a premiere online children’s bookstore that is operated by a mom who is passionate about books and committed to engaging the minds of kids and helping to nuture life long readers
Are you a bizzie mom entrepreneur? Would you like to be featured and show off your product or service. Fill out our mom entrepreneur questionnaire and email 411 at bizziemommy dot com any images you would like to use in your post. Interviews are posted every Tuesday.