Mom Entrepreneur: Jennifer Ormond
Jennifer Ormond is a mom, entrepreneur, writer, business owner, and problem solver. She combines theses talents to write children’s books, like Baby’s Binky Box.
What inspired you to start your business?
My first son loved to listen to stories and loved his binky (pacifier) even more. I wanted to read him stories on how to give up his binky or at least prepare him for the idea. I couldn’t believe there weren’t really any good books out there. I searched online everywhere and I mostly found books that gave parents tips on how to “take” the binky away and I really didn’t want to do that. I wanted my son to do it on his own. We did a lot of crafts and I found these cute little unfinished boxes and thought how cute it would be for my son to make a cute box for his binky to sleep in. It worked! So I wrote about it…
How long have you been in business?
I have been writing for as long as I can remember. I turned it into a business when I wrote my first children’s book Baby’s Binky Box in 2004. I didn’t publish it until late 2007. I was very pregnant with baby number four when it was finally in print.
What did you do in your past work life?
I own/run four coffee shops in Massachusetts for the past 13 years with my husband. I still do this, with four children I can’t live without my coffee, and lots of it:):). I do have two more children’s books coming out this year, it should be fun!
Describe your ideal workday.
Ideal…sleep in, play with kids, have my home cleaned for me, have meals prepared for me, work out, get to sleep early.
Realistic…get up too early because I have at least one child wanting to snuggle, get some kids off to school, nap for 19 month old, prepare all meals, fit in 8 hours of work someplace, laundry, clean, email, phone calls, pick-up, drop off kids, after school activities…go to bed too late…fun, fun, fun!
What have been some of your major successes?
As I mentioned above, the book is doing really well considering I haven’t done any promoting or advertising really. My nana got to see the book and she had to be the first one to buy one too, so that made me pretty happy. She passed away a year ago, so I know I made her happy and that is a major success.
What have been some of your major challenges?
Funding, self-publishing is very expensive. Inexperience is also a major challenge. I am learning as I go with being an author. Because I was soooo pregnant when my book went to print I really didn’t promote, advertise or do anything really. I work plus have a 3,6, and a 7 year old to take care of and I wasn’t really sure how to go about getting my book out there. Shockingly it found itself on to Amazon, Barnes and Noble.com and a gazillion other on line stores. It is selling extremely well considering I have done nothing really. I truly believe there is a need for the book and that is why it is doing well. Not to mention it is cute too!
On those impossible days, what motivates you to keep going?
My children would be first on that list. I am truly an optimistic person, I believe that everything happens for a reason and we are where we should be right now. When things are bad I know that it won’t last long, and it never does. All I have to do is spend a few minutes with my children and all the bad goes away.
Do you have a motivational quote?
I have a few favorites. I love the definition of insanity, doing the same thing over and over again and expecting different results.
I also like, don’t be sad its over, be happy that you did it, and when one door closes another opens.
I probably got all of those wrong, but they are my favs.
What is your balancing secret in managing a business and family?
If there was one piece of advice you could give to your children about running a successful business, what would it be?
Don’t be afraid to do anything, you can do it!!!! Oh and do what you love!
What is next for your business?
I have a two children’s books coming out this year, one about nightmares and one about allergies. Three out of four of my kids have food allergies and the fourth has allergies to meds and other things. There are again not a lot of books out there for kids about allergies so I wrote one. The nightmare book is all based on our children’s nightmares…it is really cute.
I am going to just keep on writing, I love it!
What is your two cents sales pitch?
Before I sold coffee and books, I sold really good food. If you believe in what you sell, you don’t need a sales pitch. The product speaks for itself.
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