Mom Entrepreneur: Joanna L Krotz
Business: Women’s Giving Institute
A social entrepreneurship based in New York, the Women’s Giving Institute is dedicated to educating women and families about money and philanthropy. The Institute provides the strategic tools, programs and community that inspire women to change the future.
What inspired you to start your business?
Desire to cover women’s issues and rights and career options that I didn’t see being addressed in mainstream media.
Desire for independence.
How long have you been in business?
Eleven years as president of Muse2Muse Productions, a custom content company and journalist covering women’s entrepreneurship, giving, leadership and personal finances.
One year as founding director of Women’s Giving Institute.
What did you do in your past work life?
Founding Editor in Chief of MoneyMinded.com, a Hearst New Media portal for women’s money management. Top editor at Fortune Small Business (aka Your Company), Money Magazine, House Beautiful, Metropolitan Home, Working Woman.
Describe your ideal workday.
Doing work that I love.
What have been some of your major successes?
- Writing two books: The Guide to Intelligent Giving and the Microsoft Small Business Kit, a 500-page handbook to starting and running a small business.
- Columnist for past 10 years for Microsoft Small Business portals.
see: Goldilocks Companies: Women Owners Strive for ‘Just the Right Size’
By Joanna L. Krotz
- Clients that have included IBM, Samsung, US Trust, A&E Television Networks and other global companies.
- Becoming Contributing Editor for Philanthropy to Town&Country magazine
- Launching a speaking platform over the past year that’s given me a platform as a keynote speaker at venues around the country.
What have been some of your major challenges?
- Surfacing women’s stories about philanthropy in mainstream media.
- Finding traction as mass media and news journalism contracts.
- Working alone and finding community.
- Speaking to women about money and wealth and persuading them that they have power and influence.
- Living inside my head.
On those impossible days, what motivates you to keep going?
After 10 years of intermittent impossible days, knowing that there’s a tomorrow that will be great.
Do you have a motivational quote?
“Ideas are a dime a dozen. It’s execution that counts.”
If there was one piece of advice you could give to your children about running a successful business, what would it be?
What is your balancing secret in managing a business and family?
Not sure I have one. I tend to be full commitment in each arena and so I think the secret to balance for hard-driving entrepreneurs is simply to turn off the biz mind now and again rather than trying to walk a daily tightrope.
Do you have a favorite business tool and/or resource?
No single tool will suffice and I don’t want to rely on any one resource as a content provider or journalist or speaker about women’s issues. I’d say my biggest and best resource is to trust my gut.
What is next for your business?
Growing the Women’s Giving Institute into a for-profit online social entrepreneurship.
Your two cents sales pitch?
Women now have the means, the skill and the passion to invest in social change. It’s a matter of believing in their own influence and power and harnessing strategic plans to move the needle.
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