SoothEaze™ is a baby soothing blanket that is designed to mimic the feeling of a newborn in the mother wombs. Moreover, the blanket comes with an embedded circuity that produces the sounds of wombs to help the newborn sleep in comfort and feel secure. The sound-producing device in wrapped around a stylish plush toy that sits comfortably and securely on the blanket.
SoothEaze™ Blankets is owned by Robin McCoy-Ramirez. Robin has ten+ years of experience in the community health and wellness industry. When she is not educating the public about health issues, she is hard at work at being a mother to Savannah Rose, who was born in July 2010.
What inspired you to start your business?
While preparing for her new addition to the family, Robin realized the need for a more convenient and innovative product to sooth newborns. After an extensive search, she realized that rather then settle with the current products already on the market, she decided to develop her own – And, with that, SoothEaze™ was born.
How long have you been in business?
What did you do in your past work life?
Prior to delving into the world of mom entrepreneurship, I was a freelancer/contract worker, assisting other entrepreneurs and companies with their start up/growing companies. I would assist with administrative duties, marketing and social media, etc. I loved workign with various clients, as each day brought a different task.
Describe your ideal workday.
Get up early, while my 9 week old is still sleeping and tackle some emails/business. Then, follow mom blogger sites, etc. to keep up to date on the happenings. I would then feed and spend some time with my daughter while she is awake for a couple hours. When she goes down for her mid-morning nap, I would then pick up where I left off, and begin posting to twitter and facebook sites. Also, I would follow up with vendors and manufacturers and continue to update my quickbooks acct. Then, I would break for lunch, feed and spend more time with my daughter. And, when she is sleeping again, I will continue with my work, in order to build my business and get my name and product out there. I would wrap up the work day around 4:30PM and begin to cook supper for the evening.
What have been some of your major successes?
I was one of 12 mom entrepreneurs who won the Huggies MomInspired grant program this past August.
What have been some of your major challenges?
Finding the appropriate manufacturers and vendors and learning about patenting and trademarking.
On those impossible days, what motivates you to keep going?
Knowing that I am doing this for my daughter. My goal is save money for her college and other expenses.
Do you have a motivational quote?
Success is an accumulation of successful days. I read this from a fortune cookie I opened the day after my final radiation/chemo treatments 2 years ago. I have kept it on my refrigerator ever since.
If there was one piece of advice you could give to your children about running a successful business, what would it be?
I plan to document my journey as an a mom/woman entrepreneur and show my daughter that women can make it in this world too. Never give up and know you are just as capable as any man in running/creating a successful business. Dream big!
What is your balancing secret in managing a business and family?
I try to get work done when the baby is sleeping and make sure I take breaks and finish up work at the same time each day and not work weekends. I found in the past that you burn out easy if you try and do too much. And, as a result you are not in the mindset to achieve great things.
Do you have a favortie business tool/resource?
Quickbooks and any time tracking tool. I can see where the money is coming and going and see how much I would make if I were working in a company, as an hourly wage.
What is next for your business?
Having a group of mom bloggers/testers to test my prototype/first sample. Then, I will make necessary changes before bringing the final product to market in the Spring of 2011.
Your two cents sales pitch?
Sootheaze blankets — Offering a soothing experience for years to come.
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