Mom Entrepreneur: Smitha Prasad
Business: The Green Creation, Inc.
The Green Creation manufactures and sells 100% certified organic cotton clothes and accessories for babies and toddlers. We engage in fair trade, so we not only are good to the children who wear our clothes, we’re also good to Mother Nature and respect every moment/everyone and everything involved in our business. Our clothes are the most comfortable and very affordable.
What inspired you to start your business?
I am an artist by hobby and I paint on almost on anything. Once when my husband had to go to a rock concert, I couldn’t find the right t-shirt for him to wear, so I just made one for him. It attracted everyone’s attention at the concert, even the hosts remarked that it was the best t-shirt that they’d seen, and everyone wanted to know where he bought it. This was when I first realized that there’s a big market for cool products, even in a bad economy, especially when you make things affordable. At the same time, having seen a lot of kids suffer from skin allergies and eczema, I wanted to design the softest and the most comfortable clothing for kids who are always playing, stretching or sleeping; our clothes are so comfy that they suit any of these.
How long have you been in business?
What did you do in your past work life?
I worked in the corporate world as a marketing manager.
Describe your ideal workday.
The day when I can start custom making clothes for all; every customer thinks differently, has different tastes for shopping, so I want to satisfy all, if I can. This is one reason why we designed our clothes in a manner that the graphics exemplify a child’s unique personality in an earth friendly manner.
What have been some of your major successes?
It’s just been a month since we launched, we already have 7 customers sign-up with us, even in this economy. My forecast was just 2 customers in the first month, and the response has been overwhelming. We’ve also captured the attention of several media and online blogs to showcase our products. I think that designing the clothes, keeping in mind the customers and their children who’ll wear the clothes has really helped, having 2 little tots myself is like a bonus, it makes it easier to design something new.
What have been some of your major challenges?
Time! I try to squeeze in 30 hrs in 24 hrs; I’ve learnt it the hard way that it’s not possible.
On those impossible days, what motivates you to keep going?
I am a strong believer that there should be a day after a dark night. I face people and challenges right then, so it doesn’t take a toll on my thought process. Even when there’s someone angry that I made a sales call, I still let them know that I did so as I admire their store, and will always, which is the truth. The way the people change their tone really tells me that everyone is finally a human being. Even on the toughest days, my meditation keeps me strong. I’d like to solve problems right then rather than think about it for a long time; this helps a lot in moving forward.
Do you have a motivational quote?
Knowing is not enough; we must apply.
Willing is not enough; we must do.
– Johann Wolfgang von Goethe
If there was one piece of advice you could give to your children about running a successful business, what would it be?
Learn everyday from everyone associated with you, your people, your competition, your vendors and your customers. That’s when there’s continuous improvement in what you do.
What is your balancing secret in managing a business and family?
Stay calm and be organized. I plan every week ahead. I evern know what I’ll cook everyday.
Do you have a favorite business tool and/or resource?
“Google” I can find anything, anywhere, anytime!
What is next for your business?
I’d like to grow it to a point that its an organic mall by itself. I’d like to sell everything organic and eco-friendly at very affordable prices so everyone can have their share.
Your two cents sales pitch?
We offer very comfy, 100% organic clothing for babies and toddlers. Our clothes speak your child’s character and are super comfy! Baby – Wear it while you play + stretch + sleep, we’re with you all the time, and mommies and daddies, it’s very affordable. So it’s great for you, your child and Mother Earth! Finally, we have exceptional customer service, so we’re with you all the time!
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