So you installed Google Website Optimizer for your blog now what? What the heck is A/B testing anyway?
If you are using WordPress go ahead and download the Google Website Optimizer Plug-in and install it on your blog.
What’s A/B testing?
A/B testing is a technique used to track and audience’s response by comparing the success of different text, layouts, images and colors. A technique used in direct mail marketing for years is now being used by major companies like Google, Amazon, and Microsoft. Heck I’ve even done some A/B testing on LaLa Baby Boutique.
Check out this video I found on black web 2.0, and learn how they set up A/B testing…