Mom Entrepreneur: Triffany Hammond
Business: TrifFX, LLC
TrifFX, LLC develops terrific people into terrific traders.
What inspired you to start your business?
I’ve been trading currencies myself for about 7 years and I quickly learned that in order to make great strides in becoming a trader, a person has to make great strides in developing themselves.
Almost all of the books on trading, almost all of the courses on trading (online or otherwise) are about learning a trading system and this little element either is underappreciated or gets ignored entirely.
I wanted to start a business that started a person off with the shift in paradigm first and then showed that person, through the new frame of reference, what they needed to know on the charts. Combining those two elements seems to go a lot further toward making them profitable than just one or the other does.
How long have you been in business?
I’ve been training people for 2 years now, but my own business is only a few months old, August 2009.
What did you do in your past work life?
Before I was a stay at home Mom (starting about 10 years ago) I worked in computers as a PC tech for the City of Boulder Public Safety (Police and Fire) Departments. My first 3 years staying at home, I rejuvenated my interest in acting by first participating in local theater and then starting my own production company and later a film company.
Describe your ideal workday.
I get up at 5am and have about an hour to myself in the morning to meditate and/or write. I feel centered and safe when I give myself this time before I start giving of myself to my family and students. After that, my ideal day is when I’m self-disciplined to do what needs to be done for myself, my business, or my book before the kids get home from school. If I’ve done that then I feel good when the kids come home and I put on my Mommy hat (then later when my husband comes home and I put on my Wife hat).
I love feeling like I’ve invested in myself during the day, even if sometimes that meant making a really conscious choice to turn off the work and do something nice just for me.
What have been some of your major successes?
I have written the first draft of my book called, “Hello Trader, I’d like you to meet…Yourself!” where I give a step by step guide to the personal development that is necessary when you take on major change (obviously this major change is becoming a trader).
I’ve had several students tell me that I’ve not only made the difference in their trading but that I’ve made a difference in their lives. That’s incredibly powerful!! I really feel like, in doing that, I’ve made a real contribution to the world (other than my kids, who I feel the same way about but in a different way).
What have been some of your major challenges?
Staying disciplined and focused can be really difficult.
Also, since my work is from home, I’m not out making friends and socializing and I really miss that a lot. It is a constant struggle to make plans with friends and keep myself socialized, it is really too easy to become, and stay, a hermit in the office.
On those impossible days, what motivates you to keep going?
Feeling like this is my service to the Universe and that I was put here for a reason. I don’t feel right about squandering all the opportunity I’ve been given.
Do you have a motivational quote?
There are many motivational quotes that I enjoy, but the one I have in my personal email signature right now is “Passions unguided are, for the most part, mere madness.” by Thomas Hobbes. It is a great reminder to me that although it is a wonderful thing for me to feel conviction that I have a purpose here and it is beautiful that I feel there is a way to help people find theirs it does me no good unless I DO something about it.
If there was one piece of advice you could give to your children about running a successful business, what would it be?
To be successful at anything you do you have to be willing to make mistakes. Understand that mistakes are going to be a part of the process and do what you can to create a safe environment for yourself while you make them, but embrace them and learn from them and build on those lessons. Don’t let the possibility of mistakes keep you from doing the work that is important to you.
What is your balancing secret in managing a business and family?
It’s harder during the summers when my kids are home, but I try to communicate the importance of my work time vs my family time. Earlier hours in the morning carve out more uninterrupted business time and when it is family time I try to make that as meaningful as possible so that it is worth having the division.
Do you have a favorite business tool and/or resource?
What is next for your business?
Now that I’ve been doing this for a little while I have a clearer idea for what I want the service to be and that does mean a redesign of the site. I also would like to get my book published!!
Your two cents sales pitch?
The answers to your success in trading lie inside of yourself. I can help you find them.
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